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Rishu Sharma
Associate Research Manager, Enterprise Infrastructure,
IDC India

The Evolving Cloud Market In India And Why You Need To Be Abreast!

Cloud services in India are growing at an unprecedented pace. As Indian enterprises become savvy about the capabilities of cloud solutions, the technology along with the applications which they deploy using cloud services are becoming more complex. This intricacy brings new requirements for mission-critical levels of availability and performance, as well as security and optimized costs. According to IDC’s semi-annual public cloud tracker, public cloud services in India reached USD 1.4 billion in 2017 and are expected to grow to USD 7.5 billion in 2022. Over the forecast period, the SaaS market would be the fastest-growing market within five years, primarily due to pay-as-you-go models, which do not require firms to hugely invest up front.

The Indian cloud market is set for growth in coming years, mainly driven by digital transformation. As the impact of third platform technologies strengthens, the cloud is becoming the core foundation to enable digital transformation. We are witnessing the following major trends in the Indian cloud market:

  • Digital transformation. Impact of digital is tremendous, and is changing the way the market is being operated currently, thus requiring innovation along with delivery models for buyers
  • Data-as-service. The amount of data being generated along with its availability will result in data-as-a-service becoming a revenue source in the coming years. This, however, will require new skillsets to source, manage, and analyze, thus giving way to external dependencies in the market including partnerships with vendors
  • Rise of AI, ML. IDC predicts that by 2019, 40 percent of digital transformation initiatives will be supported by cognitive/AI capabilities. The next generation of intelligent applications based on cognitive/AI software platform capabilities is impacting the way the organizations are consuming cloud services
  • Platforms become distributed. The existing platforms need to be revamped to ensure new delivery models to the end devices from the data centers. Cloud platforms are being distributed to their point of need and need to become more use-case specific to cater to changing demands
  • Cloud and IoT. Proliferation of devices to the internet in IoT is giving rise to new delivery models through cloud. As more devices get connected, the collection, processing, and analysis of data at the source is the need of the hour, giving rise to newer ways of doing business

While the impact of these trends is seamless, organizations in India are looking for partners that can provide deep technological expertise along with innovative offerings that enable transformation in this digital era. In this era of multi-cloud, organizations need a vendor that can provide a best-of-breed approach, which enables dynamic switching from one provider to the other without any vendor lock-in. Enterprises are now open to cloud as they believe that it offers more security as compared to traditional models, reflecting the maturity of the market.

Along with innovative solutions, vendors on the other hand, need to support a wider variety of enterprise workloads and deployment scenarios. Cost-effective operation of a multi-cloud environment needs high levels of automation and manageability, and high levels of manageability in turn mandates an optimized IT architecture. Vendors that provide a seamless experience across multiple clouds will have an advantage in the market.

While the cloud market is changing radically, it is imperative to understand the cloud vision of an organization as it will be absolutely crucial for successful and sustainable digital transformation.

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