Samsung set to realize amid Chinese handset manufacturers’ ache

China’s loss seems to be South Korea’s acquire, not less than so far as the smartphone market in India is worried.

Samsung could displace Vivo and regain its No. 2 place by September finish, if not the tip of the June quarter, benefitting from the anti-China sentiment in India and the unavailability of recent shares of Chinese smartphones, consultants mentioned.

“Given the disturbance in the supply chain and stalled manufacturing, Chinese brands are not able to distribute products in the market even if demand persists,” mentioned Neil Shah, analysis director at Counterpoint Technology Market Research. “Samsung, on the other hand, has a more diversified supply of parts from Korea and China. It could possibly become No. 2 this (April-June) quarter.”

Xiaomi, Vivo and Samsung held 30%, 17%, and 16% share within the smartphone market, respectively, within the January-March interval, in keeping with knowledge from Counterpoint.

Tapping the scenario, Samsung has launched 4 handsets inside a 10-day interval within the Rs 10,000-Rs 20,000 phase, which has probably the most demand.

“Even a lot of Samsung models that were nearing the end of life are being bought by customers,” a retailer mentioned.

Tarun Pathak, affiliate director at Counterpoint Research, mentioned that whereas some customers are transferring away from Chinese handsets, Samsung must crack the web market to have sustainable progress.

“While Chinese players have 81% share in the overall smartphone market, their online share was even higher at 85% in Q1. And, that’s where people are buying more. So, Samsung needs to aggressively focus on online,” Pathak mentioned.

Navkender Singh, director at IDC India, was extra cautious about Samsung’s prospects, saying the South Korean firm’s positive aspects within the coming three months will probably be extra because of the manufacturing crunch that Chinese firms face and never due to a client backlash.

“Consumers will continue to buy Chinese smartphones if they suit their needs at affordable price points,” he mentioned.

Samsung shut its manufacturing services in China final yr after the corporate’s share fell under 1% in that nation however it has retained partnerships with some unique design producers.

Additionally, the federal government granted automated approval to Samsung’s imported consignments final week, whereas shipments meant for Chinese firms had been delayed by 100% guide checks by customs. Even Xiaomi’s contract producer Foxconn was affected.

-24GlobeNews