Samsung, LG Top Deck To Take Online Brands, Rivals

Samsung and LG have rejigged their senior management teams in India even as they look to defend their turf against increased competition in smartphones and televisions from newer entrants and online-focused brands.

Samsung India has created separate heads to handle the online business for smartphones and consumer electronics as it looks to significantly increase its online presence, particularly in the smartphone segment.

The company has created separate heads to handle the online business for smartphones and consumer electronics. Corporate vice president Asim Warsi has been made the online head for smartphones while consumer electronics head Raju Pullan has been given additional responsibility to handle online business for televisions and home appliances.―Greater Jammu