Samsung Down But Tops Smartphone OLED Display Mart In Q2

Samsung Electronics kept top spot in the market for smartphone organic light-emitting diode (OLED) displays in the second quarter (Q2) of 2019, according to data on Sunday, although its share declined year-on-year amid the rise of Chinese rivals.

The South Korean tech giant had 82 percent of the world market for smartphone OLED displays in April-June in terms of revenue at $3.15 billion, down 13 percentage points from a year earlier, according to the data compiled by industry tracker IHS Markit.

However, it is down from 98 percent, posted in the second quarter of 2017, Yonhap news agency reported on Saturday.

China’s BOE, on the other hand, grabbed 12 percent of the market in April-June. Its market share crossed 10 percent for the first time.

“Chinese rivals have been expanding their presence in the OLED display segment for mobile devices,” an industry watcher said and added Samsung would continue to face uncertainties despite strong dominance in the area.

The market share of BOE reached 4 percent in the fourth quarter of 2018 and jumped to 9 percent in January-March, according to the data.

Samsung Electronics, however, is still considered to have overwhelmed Chinese rivals in terms of quality.

China-based Huawei Technologies also plans to adopt Samsung displays in its upcoming smartphone.―Newsd