Connect with us

Company News

Samsung India looks to take lead in premium smartphone segment

Korean smartphone major Samsung is looking to displace Apple and take over the top spot in the premium handset segment by the end of first half of this year, backed by its latest high-end device launches, a top executive said.

Raju Pullan, head of sales & retail, mobile business at Samsung India, said that the company is focused on expanding the premium device segment and is investing in ecosystem creation to reach new customers beyond metro cities.

“India is a strategic market for Samsung globally. We will continue to invest and drive the ecosystem around our devices,” he said, adding that Samsung is collaborating with companies to make its devices accessible.

The company’s flagship S22 smartphone series will be up for sale starting March 11. Pullan said that Samsung now has the widest premium smartphone range.

In the December-end quarter, Apple had maintained its lead in the premium segment (Rs 30,000, ~$400) with a 44% share, followed by OnePlus and Samsung, respectively, as per Counterpoint Research.

The executive said that the Korean brand is also bullish on 5G and will help drive the ecosystem with new launches. It already has 14 smartphone models that support the 5G technology.

“We are seeing an organic shift to 5G phones. Pandemic has actually triggered the requirement for high-speed products,” Pullan added.

As per Counterpoint, Samsung was the leading 5G smartphone brand in the October-December quarter of 2021.

Samsung remained at the second position among smartphone brands in 2021 with an 8% on-year decline in shipments, as per Counterpoint. The agency said that supply chain disruptions, absence of new Note series, reduced focus on the entry-level segment and fewer launches in the mid-segment compared to the previous year led to an overall decline.

Samsung, however, led the Rs 20,000-Rs 45,000 (~$267-$600) segment with a 28% share. Samsung’s foldable device (Fold and Flip series) shipments grew 388% on-year in 2021, as per Counterpoint.

“We would want consumers to look at 5G as a category where they would love to upgrade,” he added.

Samsung has seen a strong growth in its average selling prices (ASPs) for smartphones, especially in the mid- and premium segments helped by various financing options and buyback plans, Pullan added.

The company is also focusing on making its fold series more accessible in the market, seeing good traction from Indian consumers. Pullan said that the fold series contributes around 34% in terms of value towards the overall premium sales.

“Our key approach is to make the Fold series mainstream and more accessible in India. We are running programs through partners for the same,” Pullan said. Pehal News

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Copyright © 2024 Communications Today

error: Content is protected !!