Reliance Jio Infocomm is likely to have well over 400 million customers by March 2020, including nearly 150 million JioPhone users, helped by big gains in rural markets, said analysts. They expect parent Reliance Industries to shortly deploy an omni-channel strategy to cross-sell a mix of retail products and telecom and digital content services. CLSA estimates Jio’s subscriber base to be 414 million by March 2020, which would be equal to 45% of India’s population in the 14-to-80-year age group.
The foreign brokerage estimates also that the telecom and retail businesses will contribute as much as 80% to the parent’s consolidated Ebitda growth through FY18-21. Jio’s June-end subscriber base was a shade over 215 million based on data collated by the telecom regulator.
BNP Paribas said Jio is doing “especially well in rural markets” as rivals lag on 4G coverage and because of the success of the JioPhone that had “sold 25 million devices by June 2018”. Analysts believe Jio’s high average customer engagement level of 290 minutes a day, coupled with the prospect of some 150 million subscribers using JioPhone — the 4G featurephones supplied by Reliance Industries —can be tapped to generate sizeable ad revenue opportunities. – Gadgets Now