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Realme Seems To Have Learnt From Xiaomi’s Pain

Chinese smartphone maker Realme has decided to show ads on its phones. This is bad news for many users as they don’t like the clutter of annoying ads on their phone’s UI. But there is a silver lining to the news too, as Realme will also include a provision to disable all the ads with a single tap. And that’s where the former Oppo sub-brand appears to have learnt from its arch-rival Xiaomi, as it is painstakingly difficult to disable ads in MIUI. Realme will roll out the ads in India to all its phones running ColorOS 6 and above with the next update.

Users can recognise the ads by “commercial content recommendation”, a long-winded term coined by Realme. These ads (or commercial content recommendation) will appear in the Phone manager app and Security Check page by default after the update gets installed. To disable them, Realme phone owners can go to Settings > Additional settings > Get recommendations and then switch it off. That’s it. One tap to block every ad. Something like this hasn’t been possible in a Xiaomi phone yet, with users having to disable every single ad one by one manually, even in flagships like the Poco F1. Realme has been doing really well in the Indian market since its inception in 2018 by targeting the budget and the mid-range smartphone segment and has thus begun to be known for its affordable devices.

Realme’s latest smartphone launch is Realme X2, that comes at a starting price of Rs 16,999. The key features of the handset are 64MP quad AI camera (with ultra wide angle and macro lenses) and the Qualcomm Snapdragon 730G processor, that’s said to enhance the gaming performance of the phone. There is a 32MP AI front camera with a Super Nightscape mode. The device is backed by a 4000mAh battery and comes with 30W VOOC Charge Flash 4.0 that is claimed to charge the phone to 65% in 30 minutes.―Times of India

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