In India, sub-Rs 15,000 price segment for smartphones has been one of the fiercest ones. We have nearly two smartphones launching in the same price bracket every month. This month we not only saw Xiaomi launching its Redmi Note 7 and the Note 7 Pro, but also Realme launching its much-hyped Realme 3 handset. And since both the handset makers launched their devices in the same segment, it was apparent for at least one to make fun of the other. Today, exactly that happened when Realme CEO Madhav Sheth trolled Xiaomi.
Sheth made fun of the Chinese smartphone brand while comparing the Realme 3 side-by-side against the Xiaomi Redmi Note 7 in terms of specifications and features.
Towards the end of the presentation when a slide showcased the specs and the features of both the handsets, Sheth mentioned all the added functionalities in Realme 3 followed by “Guys I think I forgot one thing” moment.
This was followed by a ‘No ads on UI’ text in the presentation below the Realme 3, something that was a direct tongue in cheek by the CEO on Xiaomi’s MIUI, which was recently in the news for showing ads inside its UI. Soon after Sheth said ‘We don’t sell ads, we sell phones’.
Xiaomi showing ads in MIUI is not a new issue. The ads were spotted in the MIUI’s Settings app back in September last year. The company later confirmed to The Verge that it indeed shows ads in its smartphones. However, later it did give users an option to turn off ads.
“Advertising has been and will continue to be an integral part of Xiaomi’s Internet services, a key component of the company’s business model. At the same time, we will uphold user experience by offering options to turn off the ads and by constantly improving our approach towards advertising, including adjusting where and when ads appear. Our philosophy is that ads should be unobtrusive, and users always have the option of receiving fewer recommendations,” said Xiaomi. ―Gadgets Now