Premium priced phones represent over half the market revenue

Apple may have had a weaker last fiscal quarter than it would have liked, but what the global estimates reflect is for the Cupertino offices to throw a party. Counterpoint Research has released a report that confirms Apple as leader in sales of high-end mobiles.

And it is that segment, the mobile premium, which for the first time now represents more than half (55%) of the total revenue of the global telephone market. Although the market has contracted 12% in 2022, the sale of those phones is up 1%. Which is already seeing the economic difficulties we are going through.

And it is that segment, the mobile premium, which for the first time now represents more than half (55%) of the total revenue of the global telephone market. Although the market has contracted 12% in 2022, the sale of those phones is up 1%. Which is already seeing the economic difficulties we are going through.

Mobile market share of more than $600 in 2021 and 2022.

According to Counterpoint’s calculations, one in three high-end mobiles are an iPhone. Behind is Samsung with a 16% share, and the rest of the manufacturers keep the remaining 9%. This is also a battle of operating systems: iOS presides with that 75% while Android must settle for 23% of the share.

Another report also suggests the reason for this growth in markets such as Latin America: there sales have fallen by a historic 14% and Samsung is in control, but the iPhone 11 has made Apple weather the storm and even scratch the market share of your competitors.

Something similar happens in India: Apple achieves a 60% share of the mobile market for more than $500 according to IDC estimates, managing to grow in a country where phone sales have fallen by 10%. The iPhone 13 has been the third best-selling mobile in that territory.

Mobile market share of more than $600 in 2021 and 2022.

According to Counterpoint’s calculations, one in three high-end mobiles are an iPhone. Behind is Samsung with a 16% share, and the rest of the manufacturers keep the remaining 9%. This is also a battle of operating systems: iOS presides with that 75% while Android must settle for 23% of the share.

Another report also suggests the reason for this growth in markets such as Latin America: there sales have fallen by a historic 14% and Samsung is in control, but the iPhone 11 has made Apple weather the storm and even scratch the market share of your competitors.

Something similar happens in India: Apple achieves a 60% share of the mobile market for more than $500 according to IDC estimates, managing to grow in a country where phone sales have fallen by 10%. The iPhone 13 has been the third best-selling mobile in that territory. Gearrice