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Philippines smartphone market records biggest annual decline of 8.6%

According to the International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker, the Philippines smartphone market declined 8.6% year over year (YoY), shipping 16.3 million units in 2022.

Though the last quarter in 2022 grew 6.3% quarter over quarter (QoQ), it registered a 16.3% decline compared to last year as several vendors focused on clearing out inventories rather than bringing in new shipments during the holiday season due to unfavorable market conditions.

“Both consumer and vendor confidence have been seriously dampened as inflation progressively soared throughout 2022 ending the year at a 14-year high,” says Angela Medez, Senior Market Analyst at IDC Philippines.

Philippines Smartphone Market, Top 5 Company Shipments, Market Share, and YoY Growth, 2022 (shipments in millions)
Company 2022 Shipments 2022 Market Share 2021 Shipments 2021 Market Share YoY Growth
1. realme 3.72 22.8% 3.96 22.2% -5.9%
2. Transsion 2.92 17.9% 2.47 13.8% 18.3%
3. OPPO 2.30 14.1% 2.62 14.7% -12.3%
4. Samsung 2.20 13.5% 2.40 13.5% -8.2%
5. Xiaomi 1.86 11.4% 1.92 10.8% -3.3%
Others 3.31 20.3% 4.47 25.1% -26.0%
Total 16.30 100.0% 17.83 100.0% -8.6%
Source: IDC Quarterly Mobile Phone Tracker, 4Q22

realme maintained the top spot in 2022 by launching several new smartphones in the narzo series to cater to the price-conscious customer, while Transsion was the only company in the Top 5 rankings that registered growth. Both of its Infinix and Tecno brands upscaled their products in bringing in more models in the higher price range of US$100+, such as Infinix’ Note series and Tecno’s Pova and Camon series, while itel continued to cater to the entry-level segment.

CT Bureau

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