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Orange MEA partners with Tencent Cloud to enhance Max it super-app services

Orange Middle East and Africa (OMEA), a major telecommunications player in the Middle East and Africa, announces a strategic partnership with Tencent Cloud, the Cloud activity of global technology giant Tencent in order to enrich the ecosystem and the offering of services of its Max it super-application for businesses and populations in the region.

At Mobile World Congress (MWC), Orange Middle East and Africa (OMEA) announced its partnership with Tencent Cloud to adopt Tencent Cloud’s Mobility framework and Tencent Cloud Mini Program Platform (TCMPP) solution to create an open platform for Max it allowing you to integrate a wide range of mini-apps within your super-app. Building on its successful track record in supporting Tencent’s Weixin/WeChat ecosystem, which has over 1.1 billion active monthly mini-program users, this partnership will allow OMEA to benefit from the technological expertise of Tencent Cloud to enrich the Max it ecosystem, improve the customer and partner experience, while consolidating its position in the African market.

By gradually integrating mini-app technology from the second half of 2024 thanks to its Digital Factory, OMEA aims to provide access to its platform to around a hundred partners, global and local, and to double the adoption of its super- application by 2025. The partnership with Tencent Cloud is part of OMEA’s vision (“the world at your fingertips”) to create with Max it a unique digital ecosystem in Africa, inclusive and accessible to all stakeholders in the digital and content, with the aim of making the world accessible to its customers.

Furthermore, OMEA is committed to supporting African entrepreneurship through this partnership by offering startups, merchants and local content creators, as well as large brands and companies, the possibility of developing mini-apps adapted to needs of each country. This approach will not only strengthen innovation in Africa, but also boost the local economy by creating new opportunities for employment and economic growth.

Bruno Zerbib, Director of Technology and Innovation at Orange, highlighted the technological interest of this partnership by commenting: “The MEA region is a dynamic territory of innovation and we are committed to giving the ecosystem the means to develop new services using the best technologies. We chose Tencent Cloud for its leadership and scalable technology which allows the creation of mini-apps specific to our markets, and also provides access to an existing platform of rich and varied mini-apps. Through this partnership, we can offer our customers an unparalleled diversity of services from different industries in a single application.”

Jérôme Hénique, Managing Director of Orange Middle East and Africa, highlights the important step that this partnership represents in the development of Max it: “This partnership with Tencent Cloud is a key step in our vision of offering innovative and affordable services. high added value to our users. Enriching Max it with innovative mini-apps is essential to strengthen its value proposition, increase its penetration among Orange customers and those who are not, and amplify our social impact.”

Fred Sun, General Manager Europe at Tencent Cloud, said: “We are delighted to collaborate with Orange to enrich Max it with our TCMPP solution. This collaboration represents a unique opportunity to drive innovation and digital inclusion in Africa, by facilitating the development of use cases and services tailored to local needs while fostering African entrepreneurship. Our experience supporting Weixin/WeChat, one of the world’s first super apps, makes us the ideal partner for Orange. We look forward to working with more companies, agencies and institutions in the region and around the world with Tencent Cloud products and solutions in the near future.”

CT Bureau

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