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Orange, DXOMARK sign partnership to promote performance of smartphones

The partnership between Orange and DXOMARK falls in line with Orange’s strategy to offer quality products and support its customers throughout their purchase by providing them with advice and objective and qualified data.

DXOMARK, an independent laboratory and expert in evaluating the performance of electronic products, will now test the quality of the screens and the video/camera for all smartphones* marketed and distributed by Orange in France.

“For more than 15 years, DXOMARK has measured the quality of smartphones, cameras and other electronic products for photography, video and display. We are delighted to share our expertise with Orange and test the range of products Orange offers its customers, in our Image and Screen Quality laboratories,” explains Frédéric Guichard, Managing Director of DXOMARK.

The results of these tests and assessments will be provided according to a classification system established by Orange for its specific needs, in order to provide customers with useful information on each product sheet and guide them in their choice.

Orange launched the GOOD program three years ago, to help customers choose the device that best suits their needs. The performance of the main characteristics of the devices offered by Orange (connectivity, robustness, battery life, audio, Wi-Fi, photo, video, screen) are displayed in the form of scores.

Stéphane Sallandre, Validation and Quality Director at Orange Innovation Devices and Partnerships adds: “Based on its experience and expertise in the assessment of devices, through this partnership, Orange can now display qualitative information enriched with camera and screen scores from evaluations carried out by DXOMARK, in addition to the performances already available.”

Orange is the only operator in France to display the performance of the sensors and lenses of the smartphones it sells.

By supporting quality expertise, based on data and independent assessments, the result of a rigorous approach, Orange supports innovation and encourages sharing it with as many people as possible.

The performance of the devices tested and measured according to a rigorous protocol combining scientific measurements and perceptual analyses by DXOMARK will be available and visible on the Orange online store in France.

The information is intended for customers looking for support and guidance when purchasing a device from Orange, and for customers concerned about the performance of their future mobile, in particular with regard to the camera and screen.

The partnership between Orange and DXOMARK provides these customers with guidance and allows them to make an informed choice.

CT Bureau

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