Chinese handset maker Oppo said its Indian manufacturing units will serve as its second largest global manufacturing base after China to cater to the needs of markets in South Asia, the West Asia and Africa.
The company is currently helping set up an electronic manufacturing cluster, along with six other companies, in Greater Noida at an investment of Rs 3,500 crore over five years. The project is expected to be completed by the year-end and will bolster Oppo’s manufacturing for domestic and export needs.
“It will not just make for India but for exports as well… we are talking to our global component partners to set up operations in India… the component ecosystem is critical,” Will Yang, chief marketing officer-South Asia at Oppo, told ET.
Oppo, which bets mainly on the Rs 20,000-30,000 range, was the fourthlargest smartphone company in India with a 7.6% market share in January-March, according to International Data Corp. Oppo is also looking to increase investments in its local research and development (R&D) centre, set up as part of the company’s global strategy. It will be investing $1.4 billion to work on 5G, artificial intelligence and internet of things.
“Technology and R&D are the main focus areas for global and for the Indian operations. $1.4 billion was the global R&D investment plan and the way Indian R&D is performing, the budget will keep increasing,” Oppo Mobile India vice-president Tasleem Arif told ET.―India Finance News