Marc Benioff, the Salesforce Inc. chief executive officer who also owns Time magazine, said artificial intelligence companies ripped off intellectual property to build their technology.
“All the training data has been stolen,” Benioff said Tuesday in an interview at Bloomberg House at the World Economic Forum in Davos. Content from media outlets including Time and the New York Times Co. surfaces in results from AI companies, he said.
There is increasing scrutiny on the makers of large language models that power generative AI tools such as ChatGPT over their use of copyrighted materials. Benioff’s Time is among publications currently negotiating with ChatGPT maker OpenAI to license their news work, as first reported by Bloomberg.
Other companies include Warner Bros. Discovery Inc.’s CNN and Fox Corp. The New York Times sued OpenAI and its partner Microsoft Corp. in November for using the publication’s articles without permission.
“Nobody really exactly knows,” what a fair price for this data is, Benioff added, but AI companies should standardize payments to treat content creators fairly. Benioff’s Salesforce markets its AI-powered software features as including a “trust layer” to prevent the misuse of customer data.
When asked whether AI presented risks to the democratic process in an election year for many countries, Benioff said his biggest concern is still social media. “Regulators have not done their job,” he added. Bloomberg