Nigeria’s Telecom VAS Market Worth $220m – Official

The Nigerian Communications Commission (NCC) has said that Nigeria’s Value Added Service (VAS) market is presently valued at N79 billion ($220 million).The commission’s Director of Compliance Monitoring and Enforcement, Mr. Efosa Idehen, made this known during the 2nd Value Added Service (VAS) Stakeholders Forum on Tuesday in Lagos.

Idehen said that VAS was an important component of the Nigerian telecommunications ecosystem necessary for optimising the benefits of telecommunication services to consumers.

He added that VAS was non-core service, beyond standard voice calls, SMS and data products.

According to him, VAS enables mobile network operators to develop additional revenue streams and can be used in any service industry for services available at little or no cost to promote their primary business

“The Nigeria VAS market, which is presently valued at about N79 billion ($220 million) is estimated to grow to about $500 million in 2021.

“The recent reform the commission embarked on in the VAS segment of the market is a further recognition of significant role of VAS in the entire telecommunications ecosystem,” he said.

The director said that like every services, there were both positive and negative impact of VAS on consumers, but the positives far outweigh the negatives. – Journalducameroun