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Motorola Wants To Make India An Export Hub

Motorola, owned by Chinese firm Lenovo, is working towards making India an export hub as it looks to achieve profitable growth in the country, a top official said on Thursday.

“We have a manufacturing strategy in place. Everything we make is made in India. We [also] have an export-ready strategy which gives you better cost advantages,” Prashanth Mani, country head for Lenovo’s mobile business group and MD, Motorola Mobility, told The Hindu.

Mani said the company recently exported about 1-1.5 lakh units from India to markets such as West Asia, South Africa and Mexico. Its manufacturing unit at Sriperumbudur in Tamil Nadu has a capacity of about 12 million units and employs about 4,000 people.

“Globally, there are just 2-3 brands which are profitable. Now, Motorola has joined the league… In India, it’s the same approach, we are saying it is not about being number one or number two, but profitable growth.”

The company has created an IT system, investing “significant million dollars” which will enable the company to export systematically. “We will have products keeping the Indian consumer in mind but exported outside.”

He was speaking at Motorola’s launch of the One Vision smartphone priced at Rs. 19,999. The device features 6.3-inch display, 4GB RAM, 128GB internal memory (expandable up to 512GB), 25MP front camera and 3,500mAh battery. Its 48MP sensor rear camera is equipped with optical image stabilisation and night vision mode.

Talking about the Indian market, Mani said the company wants to focus on the under ₹20,000 “value segment” of the Indian market. Currently, Motorola and Lenovo devices in the Indian market are priced between ₹5,999 and Rs. 19,999.―The Hindu

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