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More Indians Talk Despite Data Surge

At a time when users worldwide are getting on the data bandwagon and ditching voice calls for services such as WhatsApp, Indians continue their strong bond with phone calls.

Voice calls have seen a spike of almost 70 percent in the past two years, according to telecom regulator TRAI’s data. The average time spent on voice calls by a subscriber each month has increased steadily the quarter ended September 2016 to the September 2018 quarter. Interestingly, consumers seem to be chatting away at the expense of the telecom operators. The average revenue each minute for telcos from voice calls has dipped in the same period.

“It is mainly a function of Indian consumer behavior. People are used to the convenience of dialing a call, and a growing number of users are getting into the voice mode with the hindrance of cost also going away,” Faisal Kawoosa, founder of tech and telecom consulting firm techARC, said. He added that, with over 500 million feature phones in the Indian market, we cannot write off voice services in India yet.

The feature phone market is also growing. According to IDC, vendors in India shipped a total of 56 million feature phones in the fourth quarter of 2017, making it “the highest-ever shipments” in a single quarter, at a time when
smartphone sales itself have been either flat or declining. Research firm Counterpoint notes that India accounted for almost 43 percent of the global feature phone shipments in the quarter on the back of devices by Reliance Industries’

The socio-economic situation in India is also driving preference for voice calls. A recent survey by Pew Research Centre found that, despite the push for digital, only 25 percent of Indian adults use the internet or own a smartphone, compared with 96 percent in South Korea and 89 percent in the US.

Jigar Doshi, co-founder,, a comparison platform for mobile plans, says telcos making voice calls free has driven high adoption, making the operators re-look at the plan’s structure. “We have started seeing terms such as ‘not for commercial usage’ appearing prominently on plan descriptions in recent times,” Doshi says.

On the flip side, observers believe low prices of voice calls are also contributing to poor quality of call services and the infamous call drops.

Despite increasing adoption, Hemant Joshi, partner for technology, media and telecommunications at Deloitte India, says it is “very unlikely that voice services could be monetized by the operators”, given the fierce competition in the sector. Kawoosa adds revenue from data, too, is still a distant dream for telcos. “The data growth is artificial in a way, as it is not priced at what it deserves due to hyper-competition.”―Gadgets Now

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