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Mensa Brands acquires MensXP, iDiva, and Hypp from Times Internet

House of Brands Mensa Brands has partnered with India Lifestyle Network and has acquired MensXP, iDiva, and Hypp from Times Internet. These platforms will continue to operate as independent brands and destinations in their respective segments post the acquisition.

According to a press statement, the acquisition will help enhance Mensa’s digital brand-building capabilities and provide synergies in building a next-gen, digital-first consumer company.

“With MensXP and iDiva’s deep understanding of the young Indian audiences, content creation capabilities, and credible creator network, together, we will build clutter-breaking and culture-defining lifestyle brands,” said Ananth Narayanan, Founder and CEO of Mensa Brands.

House of Brands Mensa Brands has partnered with India Lifestyle Network and has acquired MensXP, iDiva, and Hypp from Times Internet. These platforms will continue to operate as independent brands and destinations in their respective segments post the acquisition.

According to a press statement, the acquisition will help enhance Mensa’s digital brand-building capabilities and provide synergies in building a next-gen, digital-first consumer company.

“With MensXP and iDiva’s deep understanding of the young Indian audiences, content creation capabilities, and credible creator network, together, we will build clutter-breaking and culture-defining lifestyle brands,” said Ananth Narayanan, Founder and CEO of Mensa Brands. YourStory

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