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MeitY, Google to empower 100 Indian startups

To help India’s next generation of innovators, MeitY and Google announced a cohort of 100 Indian early-to-mid-stage startups they aim to help build high-quality global apps and games as a part of the Appscale Academy. The Appscale Academy identifies and supports promising Indian startups and helps them grow into successful global businesses. A hundred startups were chosen from over 400 applications following an in-depth selection process that took into account their creative ideas and innovation, product quality, product scalability, and talent diversity.

The cohort’s main sectors span education, health, finance, social, e-commerce, and gaming. It also includes startups supporting core communities in India through creative apps across agriculture, B2B, parenting, and more. Representing the talent diversity emerging among India’s startup and developer ecosystem, 35 per cent of the cohort come from Tier 2 and Tier 3 cities, including Surat, Vadodara, Kanpur, Lucknow, Meerut, Morbi, and many others. Fifty-eight per cent of the cohort have a woman in a leadership role.

Jeet Vijay, CEO, MeitY Startup Hub, said, “Our mission with Appscale Academy is to empower early to mid-stage startups with the right knowledge and mentorship to drive app and game innovations for the world. Our cohort of 100 Indian startups are ensuring that a homegrown solution for many of our daily, critical, and unique needs is today just an app away. Congratulations to all the startups and thank you for being core drivers of India’s digital journey.”

As part of the 6-month program, 100 startups will be trained through a customised curriculum designed to help them drive high-quality apps for a global market, including sessions on UX design, business model and monetization strategies, international expansion best practices, and data safety and security practices. The startups will receive access to virtual instructor-led webinars, self-learning material, and mentorship sessions with leading local and global industry professionals. Select startups will also get an opportunity to pitch to leading venture capitalists.

Purnima Kochikar, Vice President, Play Partnerships, Google, said, “Today, India is uniquely positioned to become a leading hub for global app innovation with tremendous opportunity for Indian startups across the country, regardless of size and location, to thrive in the global app ecosystem. We thank MeitY Startup Hub for their partnership and vision and look forward to taking another step towards growing a diverse app ecosystem in India together. Welcome to the inaugural Appscale Academy class, a cohort of 100 promising app-preneurs who have inspired us by their creativity and audacity.”

The MeitY Startup Hub is the initiative of the Ministry of Electronics and Information Technology (MeitY), focusing on the promotion of technology innovation, startups and creation of Intellectual Properties, and will act as national coordination, facilitation and monitoring centre that will integrate all the incubation centres, start-ups and innovation related activities of MeitY. BusinessToday

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