While MediaTek and Qualcomm have been known rivals in the smartphone chipset market for many years now, the latter had always been the leader in the segment. But now, MediaTek has finally become the largest smartphone SoC maker this year.
According to the Taiwanese chip maker’s CEO Rick Tsai, “We are now the largest smartphone SoC maker globally. We continue to gain share across all regions of the world.” The senior official made that statement in a recent investor conference in Taiwan. The company appears to have seen great growth, which was enabled it to expand outside of its previous dependence on Chinese customers. The CEO added that the brand’s Android smartphone market share in North America alone will cross 25 percent this year.
For those unaware, MediaTek sells chips to almost every smartphone OEM across the globe, with its Dimensity lineup of 5G processors even being offered to the flagship segment as well. The growth of the company can be attributed to its strong performance in the 5G segment that allowed it to become the market leader, rather than being a “fast follower in the phone business,” as per EETimesAsia.
In the third quarter of 2021, the smartphone SoC’s accounted for 56 percent of its revenue. This was a sizeable increase of 72 percent from the same period last year, with the robust rise being attributed to the growth of 5Gand its market share gains. Tsai also believes that MediaTek can further grow in the 5G segment through its proprietary design architecture, low power design expertise, and 4nm process technology from TSMC. Gizmochina