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Mainland China’s PC market declined amid economic challenges in Q2 2023

In Q2 2023, the decline in PC (desktops, notebooks and workstations) shipments to Mainland China showed signs of moderation, dropping 19% year-on-year to 9.6 million units. Desktop (including desktop workstations) and notebook (including mobile workstations) shipments were both down 19%, to 3.0 million and 6.6 million units respectively. IT investment from the commercial sector remained cautious as the economic recovery was slower than expected through July 2023. Meanwhile, the tablet market enjoyed an 8% year-on-year shipment growth of 6.5 million units, driven by stronger iPad performance compared to a supply-constrained quarter a year ago.

Mainland China’s commercial sector faced a more significant setback, registering a 22% year-on-year PC shipment decline to 4.2 million units in Q2 2023. Shipments to the consumer sector fared slightly better, dropping 16% year-on-year, with total units down to 5.4 million units.

“Mainland China’s anticipated commercial recovery has been weaker than expected,” said Emma Xu, Analyst at Canalys. “Signals across the economy, ranging from weak exports and consumer spending to slow down in bank lending, all indicate further headwinds affecting the IT industry at large, and the PC market in particular. Businesses of all sizes are being more prudent in their investment decisions amid an uncertain economic outlook, but SMBs are especially challenged by budget constraints. During this period of economic downturn and restructuring, further stimulus action is expected from the government to reinvigorate investment and boost confidence.”

On the consumer front, the “618” shopping festival saw healthy expenditure growth of around 15%, but much of this was directed at categories like necessities, beauty and fashion, with spending on electronics relatively subdued. “The lack of uplift for PC market sales in Q2 2023 despite heavy promotional activity suggests that consumers are unlikely to prioritize refreshing their devices in the short-term,” added Xu. Canalys expects the PC market recovery in Mainland China to remain challenged, with a forecasted annual decline of 19% for full-year 2023 shipments.

Lenovo topped Mainland China’s PC market yet again but experienced a year-on-year shipment decline of 24%. HP and Huawei both experienced year-on-year growth of 6% against a favorable comparison quarter, taking second and third place respectively. Dell posted the largest decline among the major PC vendors with a 52% drop in shipments annually, marking a recent low for its market share in the region. Apple sealed fifth place with 17% year-on-year growth.

People’s Republic of China (Mainland) desktop and notebook shipments and annual growth

Canalys PC Market Pulse: Q2 2023

Vendor

Q2 2023
shipments

Q2 2023
market share

Q2 2022
shipments

Q2 2022
market share

Annual
growth

Lenovo

                 3,492

36%

                 4,622

39%

-24%

HP

                     973

10%

                     915

8%

6%

Huawei

                     888

9%

                     838

7%

6%

Dell

                     804

8%

                 1,660

14%

-52%

Apple

                     681

7%

                     584

5%

17%

Others

                 2,843

29%

                 3,304

28%

-14%

Total

                 9,681

100%

               11,923

100%

-19%

Mainland China’s tablet market posted 8% year-on-year growth, primarily due to Apple’s strong performance. Android tablets experienced a shipment decline of 5% despite strong discounting from vendors and the retail channel in Q2 2023.

“New tablet vendors in Mainland China are targeting increased market penetration to drive up their installed base,” said Xu. “They are achieving this through various avenues such as expanding their reach into lower-tier cities, developing stronger entertainment and ecosystem offerings, and providing competitive alternatives to unbranded budget tablets. The major tablet vendors are also diversifying their product portfolios to span across more price bands to navigate competitive pressures. Looking forward, the winners in the market will need to deliver more innovation through both devices and their ecosystems to unleash the potential of interactive intelligence through the interplay between hardware, software and applications, tailored for specific use cases in education, entertainment, and commercial settings.”

Apple topped Mainland China’s tablet market with 2.3 million units of shipments, achieving 47% year-on-year growth. Apple’s growth rate was boosted by a relatively weak comparison quarter due to a significant supply chain disruption it faced in Q2 2022. Huawei secured second place with 19% growth, shipping 1.2 million tablets. Xiaomi was placed third in the market rankings and enjoyed the strongest growth among the major vendors with shipments up 53% following its launch of several new models. Fourth-placed Lenovo saw its tablet shipments decline 44%, amid weak commercial demand for its devices. Honor rounded out the top five with an 8% annual shipment decline.

People’s Republic of China (Mainland) tablets shipments and annual growth

Canalys PC Market Pulse: Q2 2023

Vendor

Q2 2023
shipments

Q2 2023
market share

Q2 2022
shipments

Q2 2022
market share

Annual
growth

Apple

                 2,342

36%

                 1,598

26%

47%

Huawei

                 1,233

19%

                 1,039

17%

19%

Xiaomi

                     745

11%

                     487

8%

53%

Lenovo

                     440

7%

                     785

13%

-44%

HONOR

                     401

6%

                     434

7%

-8%

Others

                 1,392

21%

                 1,724

28%

-19%

Total

                 6,553

100%

                 6,067

100%

8%

Canalys

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