Connect with us

Company News

Lava Doubles Market Share In Feature Phone Market

Domestic phone brand Lava has more than doubled its market share to 13 percent, becoming the second brand in the country in the 2G feature phone segment.

The brand registered over 100% growth in its market share from 6 percent to 13% in the first quarter of 2019, according to Counterpoint Research.

In the 2G feature phone segment, Lava was second to Samsung with a difference of only 2% in market share.

“Over the years, we have been building capabilities within India in product design and manufacturing — in order to make valuable technologies accessible and provide reliable products to our customers,” Sunil Raina, President and Business Head, Lava International Ltd, said in a statement on Tuesday.

He said that Lava is the only brand to have complete end-to-end control on the product value chain within the country.

The domestic brand also became the top feature phone brand in the country in February, according to Cyber Media Research (CMR).―Livemint

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Copyright © 2024 Communications Today

error: Content is protected !!