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Initial iPhone 11 Sales Beat Market Expectations In Taiwan

Initial sales of Apple’s iPhone 11 lineup in Taiwan have beat market expectation and are expected to continue enjoying robust sales in the coming months during the shopping season, according to sources from local retail channels.

Improved pricing strategy and expanded sales channels has spurred replacement demand in the local market, said the sources, adding that some e-commerce operators have for the first time joined telecom operators and consumer electronics distributors to promote iPhone devices.

High-end iPhone Pro and iPhone 11 Pro Max models are a hit at most telecom operators, said the sources. Chunghwa Telecom (CHT) revealed that iPhone 11 Pro and Pro Max have so far accounted for 70% of overall sales of the new iPhone lineup at its counter, indicating the preference of large-size models with higher memory capacity among local consumers.

However, about 50% of online shoppers at Yahoo have opted to pick up the less expensive iPhone 11, and the ratio of buyers who have chosen to purchase the iPhone 11 at PChome is also higher than that seen at telecom operators, indicated the sources.

Initial sales of the iPhone 11 series in the US, China, Hong Kong and Japan have also been strong, which is likely to translate into significant growth dynamics for iPhone’s supply chain makers in the fourth quarter, commented the sources.―Digitimes

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