The tablet PC market in India has witnessed a remarkable 41% quarter-over-quarter growth in Q3 2023, driven by the surging demand for 5G tablets and premium models. Apple emerged as the leader in the market, capturing a 26% share, closely followed by Samsung with a 21% share, and Lenovo with a 20% share. Apple also experienced the highest year-over-year growth among the top three players at 20%.
While Samsung’s shipments experienced a significant decline of 32% year-over-year in the quarter ending September, Lenovo also faced a slump with a 30% drop in year-over-year shipments. On the other hand, Xiaomi and Realme made substantial strides, with Xiaomi recording a 98% year-over-year growth and Realme not far behind with an 86% year-over-year growth, securing the fourth position.
The standout growth of Apple, Realme, and Xiaomi signals a profound shift in consumer preferences across both premium and value-for-money segments of the tablet PC market in India. According to Menka Kumari, an Analyst at CyberMedia Research (CMR), the increased adoption of 5G during Q3 2023 represents a pivotal moment for the industry, unlocking new possibilities for users, content creators, and businesses. With 5G continuing to proliferate, an increasingly dynamic and seamless user experience can be expected across a wide range of applications and services.
CMR estimates that the overall tablet market in India will experience modest single-digit year-over-year growth in 2023. This projection emphasizes the substantial market share growth of key players such as Apple, Realme, and Xiaomi, reflecting the escalating demand for diverse tablet options in the country. The intensifying competition calls for companies who can successfully navigate this evolving landscape by prioritizing customer preferences and technological advancements, positioning themselves for sustained success. ISP