India’s external storage market witnessed third consecutive YoY decline in CY 2020

As per IDC’s latest Worldwide Quarterly Enterprise Storage Systems Tracker Q3 2020 release, India’s external storage market witnessed a decline of 14.8% year-over-year (YoY) by vendor revenue and stood at USD 79.9 million in Q3 2020 (Jul-Sep). The majority of the YoY decline in storage spending was due to decreased spending from professional services, government, and manufacturing organizations in Q3 2020.

“Emergence of new-age applications, multi-cloud, edge deployments, etc. are forcing organizations to revisit their enterprise IT architecture. To adapt to this changing IT landscape, enterprises need intelligent, hyper agile, scalable, resilient, and cloud-ready data platforms which are flexible and easy to use,” says Dileep Nadimpalli, Research Manager, Enterprise Infrastructure, IDC India.

All-Flash Arrays (AFA) contributed 39.2% to the overall external storage systems market in Q3 2020. Banking, telecommunications, and professional services verticals were the major contributors for AFA demand in Q3 2020. Organizations are very keen on adopting AFA for primary workloads, but we expect AFA adoption even in secondary storage in the near future due to the availability of QLC media which offers better performance and cost advantages as compared to Hard Disk Drives (HDD).

Entry storage systems grew by 3.4% YoY backed by increased spending from the insurance vertical in Q3 2020. High-end and Midrange storage segments witnessed a steep double-digit YoY decline in Q3 2020.

COVID-19 has brought forth multiple challenges for enterprises by forcing them to change their business and IT priorities to align to customers’ demands. We observed organizations considering OPEX based deployments like never before for business continuity requirements and new projects, which is cannibalizing traditional storage demand.
Major Vendors Analysis

Dell Technologies continued to be the market leader in the external storage systems market with a 29.0% market share by vendor revenue, followed by NetApp with a 14.8% market share in Q3 2020. CT Bureau