In 2021, people spent more time than ever on mobile phones, according to a new report published by app analytics firm App Annie. It reveals that mobile-first markets like India consumed an average of one-third of waking hours as more people started spending more time online due to coronavirus pandemic.
The other top mobile-first markets are Brazil, Indonesia, South Korea, Mexico, Japan, Turkey, Singapore, Canada, and the United States. The findings of the firm claim that users based in these countries spent a daily average of 4 hours and 48 minutes on their devices, which is up from 30 per cent in 2019.
The graph posted by the firm reveals Indians spent an average of 4.7 hours a day on mobile phones in comparison to 3.7 hours in 2019. Americans watched an average of 3.1 hours of TV a day and 4.1 hours per day on their mobile device in 2021. Of course, the credit goes to the pandemic as more and more people went online for everything, from staying connected using video call apps to paying through digital wallets.
This is very evident in the latest report of App Annie. It states that 2021 saw 230 billion app downloads and $170 billion in app-store spending. Users in Brazil, Indonesia and South Korea surpassed five hours per day in mobile apps in 2021. Around 435,000 apps were downloaded per minute worldwide in 2021, which is up by five per cent from 2019. App Annie’s report asserts that people mostly used social media, photo, and video apps in 2021. The report says seven of every 10 minutes were spent on mobile in these app categories.
Interestingly, users in China spent the least amount of time on phones in comparison to other mobile-first markets. The report suggests that Chinese users only spent an average of 3.2 hours per day on their mobile in 2019 and 2021, whereas 3.5 hours a day in 2020. It should be noted that App Annie’s data mostly covers Android phones and it doesn’t include iPhone users. IndiaToday