Increasing internet user base in India has made Internet Service Providers (ISPs) more vulnerable to loss of internet user base. From 4% of Indians having access to the internet in 2007 to 47% in the current scenario, India is expected to have an internet user base of over 900 million active internet users by 2025. Adding to it is the increase in the speed of fixed internet connectivity by 11.51 Mbps. ISPs are seen being at the edge of losing their users amid industry data suggestive of a positive outlook of ISPs in India.
Pramod Gummaraj, CEO of Aprecomm opines that Quality of Experience (QoE) having a key role in influencing consumer’s decision making, unreliable network connectivity has been a leading cause for loss of user base for Indian ISPs. With a major chunk of Indian ISPs still depending on conventional methods to address user grievances, Quality of Experience has taken a big blow and increasing user base and widening internet penetration across geographies have made user retention a challenge for ISPs. Artificial intelligence has lately been a most sought solution by the ISPs to mitigate the looming crisis. CT Bureau