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Indian PC market ends growth streak with 4% fall in Q3

Following eight consecutive quarters of growth, the Indian PC market (desktops, notebooks and tablets) suffered a downturn. Shipments fell 4% year on year to 5.1 million units. As the largest category by volume, notebook shipments caused the overall market decline, decreasing sharply by 21%. Desktop and tablet shipments saw significant annual growth, up 36% to 766,000 units and 24% to 1.5 million units respectively in Q3.

Indian PC (including tablets) shipments (market share and annual growth)

Canalys PC Market Pulse: Q3 2022

Vendor

Q3 2022 shipments

Q3 2022
market share

Q3 2021
shipments

Q3 2021
market share

Annual
growth

Lenovo

 1,095

21.6%

 1,429

27.0%

-23.4%

HP

 940

18.5%

 1,268

24.0%

-25.9%

Acer

 532

10.5%

 398

7.5%

33.7%

Apple

 456

9.0%

 283

5.3%

61.1%

Dell

 455

9.0%

 726

13.7%

-37.3%

Others

 1,593

31.4%

 1,187

22.4%

34.2%

Grand Total

 5,071 

100.0%

 5,292 

100.0%

-4.2%

“The education sector was a bright spot for the Indian PC market,” said Canalys Analyst Ashweej Aithal. “Public sector tenders that had been postponed over the last two years began to materialize, driving the segment to 181% shipment growth across all product categories in Q3. This enormous gain can be attributed to the subpar performance in Q3 last year, when the government was still reeling from the devastating effects of the pandemic. Looking ahead, the segment is expected to bring continued strength, especially for tablets, which enjoy a favorable position in India’s digital education expansion strategy. But with businesses’ budgets for IT spending being reprioritized due to the uncertain economic climate, shipments to the commercial segment suffered, falling 11% compared with a year ago. Both enterprises and SMBs delivered weaker demand for PCs because of inflation and a series of interest rate hikes by the Reserve Bank of India in the second half of 2022.”

India PC and Tablet market Q3 2022

“On the consumer side, demand has been relatively lackluster during the festive season,” said Aithal. “Household spending growth declined substantially following a surge in Q2. Despite some promotional activity by vendors and retailers, consumer shipments fell 12% year on year as inventory clearance remained an issue. The opening of schools and colleges around the country has also diminished consumer spending on PCs and tablets as the need for devices to support remote learning has dropped off significantly. Sluggish consumer demand is expected to continue into the start of 2023, as the weakening rupee puts additional upwards pressure on prices.”

Indian desktop and notebook shipments (market share and annual growth)

Canalys PC Market Pulse: Q3 2022

Vendor

Q3 2022 shipments

Q3 2022
market share

Q3 2021
shipments

Q3 2021
market share

Annual
growth

HP

 940

26.5%

 1,268

31.2%

-25.9%

Lenovo

 837

23.6%

 830

20.4%

0.8%

Dell

 454

12.8%

 726

17.9%

-37.5%

Acer

 450

12.7%

 371

9.1%

21.3%

Asus

 380

10.7%

 376

9.3%

1.1%

Others

 484

13.7%

 491

12.1%

-1.4%

Grand Total

 3,545 

100.0%

 4,061 

100.0%

-12.7%

In PCs (excluding tablets), HP held onto the top spot in India but saw its shipments suffer a massive decline of 26% as it lost almost 5% market share compared with a year ago. Lenovo came second with a flat performance in Q3, shipping 837,000 units as it overtook HP in the commercial segment. Third-placed Dell underwent the largest decline of the major vendors, with shipments down 38%. Acer and Asus rounded out the top five, posting growth of 21% and 1% respectively to secure over 9% of the market each.

Indian tablet shipments (market share and annual growth)

Canalys PC market pulse: Q3 2022

Vendor

Q3 2022 shipments

Q3 2022
market share

Q3 2021
shipments

Q3 2021
market share

Annual
growth

Samsung

 357

23.4%

 292

23.7%

22.3%

Lava*

 310

20.4%

 –

Apple

 261

17.1%

 153

12.4%

70.6%

Lenovo

 258

16.9%

 599

48.7%

-56.9%

realme*

 82

5.4%

 –

Others

 257

16.8%

 187

15.2%

37.4%

Grand Total

 1,526 

100.0%

 1,231 

100.0%

24.0%

In tablets, Samsung remained top of the market with 22% shipment growth and 23% market share. Local vendor Lava came second, having seen significant traction in the low-end Android space, including in education deployments. Apple secured third place as it fulfilled backlogged demand from Q2 and promotional activity helped drive 71% shipment growth. Fourth-placed Lenovo underwent a significant 57% decline in shipments, while realme, a relatively new entrant to the Indian market, grabbed fifth place.

CT Bureau

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