India Among Top-Five Markets For Lenovo Smartphone Business

Smartphone maker Lenovo on Friday said India is among its top-five markets globally and the company is focused on profitable growth for its Lenovo and Motorola brands. The company, which recently started exporting smartphones from its facility in India, said its ‘made in India’ and ‘made for India’ strategy has helped fuel growth.

The company has been focussing on profitable growth for both its Lenovo and Motorola brand, Lenovo India Mobile Business Group Country Head Prashanth Mani told reporters here. The company has delivered four quarters of profitable growth at a global level, he said but declined to comment on India-specific numbers.

Lenovo (along with Motorola) was among the top-five players in terms of shipment in October-December 2017. However, the company saw its market share falling amid intense competition from the likes of Xiaomi, Samsung, Vivo and Oppo. A total of 36.9 million smartphones were shipped in India during the April-June 2019 quarter with Xiaomi accounting for 28.3 per cent share, followed by Samsung (25.3 per cent), Vivo (15.1 per cent), Oppo (9.7 per cent) and Realme (7.7 per cent).

Motorola on Friday unveiled its One Action smartphone, priced at Rs 13,999. It will go on sale from August 30. The device features 6.3-inch display, 4GB RAM, 128 GB internal memory (expandable up to 512 GB), 12MP+5MP rear camera setup, 12 MP front camera and 3,500 mAh battery.―Devdiscourse