IDC forecasts 10% growth for UCC market in Asia/Pacific

According to the IDC MarketScape: Asia Pacific (excluding Japan) Team Collaboration and Video Conferencing Vendor Assessment 202 2 -2023, Google, Microsoft, and Zoom are identified (in alphabetical order) as “Leaders” among the team collaboration and video conferencing vendors. These ‘Leaders’ are closely followed by “Major Players” in the market namely (in alphabetical order) Alibaba, ByteDance, Slack, Tencent and Zoho.

According to IDC data, communication and collaboration tools are the most used tools for employees in their day-to-day work with 71% using them daily. The demand for team collaboration and video conferencing solutions is driven by hybrid work, while pandemic-related remote work has fueled this market’s growth over the past two years. IDC’s market forecast for Unified Communication and Collaboration in 2022-2026 shows a strong market growth of 10% for Asia Pacific.

In response to rising market needs and competition, vendors are differentiating themselves with new capabilities and features, in addition to connecting with other products and platforms, to enable seamless workflow, improve user experience, communication, and collaboration. Aside from essential collaboration capabilities, organizations are starting to invest in more advanced teaming and collaboration technologies such as real-time analytics, low-code/no-code, AR/VR, and smart whiteboarding. There are expectations for collaboration solutions to be more intelligent, immersive, and democratized to support the hybrid workforce.

“Organizations must be able to leverage technology across the enterprise to solve business problems and enhance their workflows. This requires immediate, seamless, integrated, and intuitive collaboration tools that improve employees’ ability to collaborate.” says Dr. Lily Phan, Research Director, Future of Work, IDC Asia/Pacific.

“Video conferencing tools are becoming ubiquitous in work collaboration and business activities. The technology will be more blended with AR/VR applications and the metaverse in the next few years to create more real-life experience for attendees” added Phan.

This IDC MarketScape employs a detailed assessment framework that evaluates vendors who offer team collaboration and video conferencing products in Asia Pacific excluding Japan. This report assesses the capabilities and strategies of vendors, both those who provide only essential and more advanced solutions. This study further provides pertinent guidance for enterprise buyers in APeJ planning to adopt or upgrade their team collaboration and video conferencing solutions that ensures same experience parity regardless of in-office and remote workers.

CT Bureau