HCL Technologies Picked As Cricket Australia’s Digital Partner

HCL Technologies (HCL) on Wednesday announced a partnership with Cricket Australia (CA), where HCL has been picked as CA’s digital technology partner.

HCL will engineer a digital core ecosystem for CA through a composable platform that will be modular, auto-scalable, data driven and experience-centric. HCL will manage and elevate CA’s suite of digital products such as the Cricket Australia Live App, cricket.com.au, bigbash.com.au and community cricket applications such as MyCricket and community.cricket.com.au.

The company will implement its Scale Digital methodology to enable Cricket Australia to unite their cricket community through advanced digital platforms, a statement said.

“Cricket Australia is connecting with fans and participants through our digital platforms every minute of the day, through the stories and live match data on cricket.com.au right through to participants and community volunteers using our MyCricket platform. HCL, as our Official Digital Technology Partner, will help take our digital offerings to the next level and allow us to better connect with and inspire communities through cricket”, Kevin Roberts, CEO, CA said.

“We are thrilled to partner with Cricket Australia and believe that this partnership will serve as a blueprint for organisations worldwide who are exploring technology platforms that can scale existing value chains into ecosystem-centric business models, resulting in inspiring and exceptional experiences,” said Michael Horton, HCL Executive Vice President & Country Manager, Australia and New Zealand. We look forward to providing the Australian cricket community with leading-edge digital technologies that support real-time, engaging, personalized and unified experiences,” he added.

CA has a global online audience of more than 20 million a year and has established and achieved a record unique Australian audience of 2.87 million in January 2019, the statement added.―The Hindu Business Line