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Enterprise video market to reach $31.4 bn by 2027

The enterprise video market size is projected to grow from USD 19.8 billion in 2022 to USD 31.4 billion by 2027, at a CAGR of 9.7% during the forecast period. Various key players in the ecosystem have led to a competitive and diverse market. The need to improve operational efficiency and employee productivity, the need to connect the remote workforce, and an increasing number of internet users around the world are expected to drive the adoption of the enterprise video market in the future.

The interactive and seamless enterprise communication and collaboration help organizations maintain operational efficiency and meet business goals. However, the lack of strong communication tools significantly limits employee productivity. According to a Cisco global survey focused on the future of work, 98% of workers stated that they experienced frustration from distractions during video meetings when working from home.

The increasing demand for better video solutions is encouraging enterprise video vendors to update their solutions with advanced technologies such as noise cancellation and speech recognition technologies and to help enterprises in improving operational efficiency and productivity.

Effective enterprise collaboration offers a seamless video experience for various application areas, such as marketing, client engagement, knowledge sharing, team collaboration, and employee training. The advanced enterprise video solutions also comply with regulations, such as HIPPA and GDPR, making it easier for highly regulated industries to adopt these solutions. Major enterprise video solution vendors are gradually adopting smart technologies, such as cloud computing, 5G, and AI and ML, to offer an advanced suite of solutions to cater to the business needs of the customers; this factor is expected to provide growth opportunities to the enterprise video solutions in the upcoming years.

The healthcare and life sciences vertical deals with diverse clinical, administrative, and financial content on a daily basis. Enterprise video collaborations enable healthcare providers in telemedicine and patient care, medical education, and healthcare administration applications to offer enhanced patient care by providing them with improved communication options. Currently, the enterprise video market is witnessing increased growth opportunities in the healthcare and life sciences vertical. This growth can be attributed to the increasing requirement for video solutions to enhance clinical collaborations, staff training, medical education, and healthcare communication.

CT Bureau

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