Taiwanese brand Asus has run into legal trademark complications in India this week, forcing them to stop selling products that are branded as either Zen or Zenfone, as highlighted in this Bar and Bench report.
The order has been passed by the Delhi High Court on Tuesday, after a suit for infringement and passing off filed by Telecare Network India Pvt Ltd against Asus.
Telecare Network has claimed that it has registered for use of the Zen and Zenmobile branding under the Trade Marks Act, 1999 and has been using them for its feature phone, smartphone and tablets since 2008.
Voicing its concern about Asus using the branding Zen and selling its devices under the Zenfone brand, apparently has caused confusion for buyers, as claimed by the plaintiff, which is Telecare Network in this case.
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