Connect with us

International Circuit

DAZN rejects SKY bid for content deal in Italy including Serie A

DAZN has rejected a 1.5 billion euro ($1.83 billion) bid from Italy’s top TV player SKY CMCSA.O to host the sport streaming app’s content, including Serie A matches, on SKY’s platforms in Italy for the next three years, two sources close to the matter said on Thursday.

DAZN secured the right to screen all Serie A matches in Italy over the next three seasons for 2.52 billion euros, a deal which includes a distribution agreement with Italy’ biggest phone group, Telecom Italia TLIT.MI.

SKY and DAZN have a content-sharing agreement in place in Italy which expires at the end of this month.

DAZN struck a content-sharing deal last month with Sky Deutschland, Comcast’s German pay TV arm. The partnership would enable viewers to watch DAZN’s coverage of Bundesliga and Champions League soccer via its Sky Q platform while paying a single monthly bill.

Both SKY and DAZN declined to comment.

Bloomberg first reported DAZN had rejected SKY’s offer late on Wednesday. Reuters

Click to comment

You must be logged in to post a comment Login

Leave a Reply

error: Content is protected !!