Mobile phone maker Coolpad Technologies India on Monday said it expects to post 10 times growth in handset sales during this festive season as compared to the year-ago period, a senior company said. The company claims to have invested 7 percent of the total revenue generated from online and offline sales during June-September in marketing for the festive season.
“Our marketing investment is 7 percent of the total revenue generated from online and offline sales from June onwards till date and we are expecting a major boost in sales with a target of 1 lakh units to be sold in this festive season, this is 10 times higher than last year,” Coolpad Technologies India, online business head, Pankaj Upadhyay told .
The company has earmarked about Rs 3,500 crore for investment in India over next five years to ramp up local manufacturing and push sales.
“To be able to have a faster turnaround, we now have 100 percent manufacturing in India. We are counting on the two new devices from Coolpad– Cool 3 plus, which was launched earlier this year in June, and Cool 5 priced at Rs 7,999 which has been made available from September 30 onwards on Amazon,” Upadhyay said.
The company announced re-entry into online sales after a gap of around eight months in June with launch of Cool 3 plus smartphones.
Coolpad aims to sell 30 lakh mobile phones by end of this year with re-entry into online segment, Upadhyay had earlier said.―Times of India