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China to import 45 foreign video games, grants multiple licences to Tencent

China’s video games regulator granted on Wednesday publishing licences to 45 foreign games for release in the country,further lifting rigid curbs that have hammered the industry for 18 months.

Among the imported online games approved by the National Press and Publication Administration are five to be published by Tencent Holdings such as “Pokémon Unite” by Nintendo and “Valorant” by Riot Games, according to a list the regulator released.

The approval of imported games effectively marks the end of Beijing’s crackdown on the video games industry which began last August when regulators suspended the game approval process.

Regulators resumed issuing game licenses to homegrown games in April, and the approval of foreign games was seen as the last regulatory curb to be removed.

Unlike in most other countries, video games need approval from regulators before release in China, the world’s largest gaming market.

Beijing’s year-long crackdown on the industry has dealt a significant blow to Chinese tech companies including Tencent and NetEase Inc which derive substantial revenue from publishing both self-developed and imported games.

Through various affiliated companies, Tencent, the world’s largest gaming company, has effectively received a total of six licences in December, a source with knowledge of the matter told Reuters.

Tencent only received its first commercial game licence in over a year-and-a-half last month, which was seen then as an important signal towards policy normalisation for the industry.

Other imported games approved include CD Projekt’s “Gwent: The Witcher Card Game” and Klei Entertainment’s “Don’t Starve”.

Besides Tencent, NetEase, ByteDance, XD Inc and iDreamSky have also received game approvals in December.

To be sure, the number of licences granted are fewer than in previous years. China approved 76 imported games in 2021 and 456 in 2017.

In a year-end meeting this month, Pony Ma, founder of Tencent, said that the company has to get used to Beijing’s strict licensing regime, and the number of new games China would approve would remain limited in the long run. Reuters

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