Homegrown mobile accessories and consumer electronics brand Ambrane aims to grow its revenue from Rs 230 crore in FY23 to Rs 500 crore by 2025-26 driven by the launch of new products, stronger reach in tier 2 & 3 markets, and local manufacturing.
“Ambrane, since its inception in 2012, has sold over 40 million products in India. The company has established itself as no.1 manufacturer of power banks in India, and has been a best seller in this category for both Amazon India and Flipkart,” the brand said in a statement.
Besides its online presence, Ambrane products are available in Pan India with over 400 service centres across the country.
As a part of its next step of growth, the company said it aims to focus on direct sales and strengthen its availability in tier-2 and tier-3 cities of India.
The company is expecting a high level of traction from its audio and smartwatch products.
With several partnerships and collaborations, the company in the next 3 months is aiming to start making all products in India and establish 100% localisation to establish a strong market share of up to 20% by 2027. The company currently manufactures its products in Sonipat, Haryana.
“We are thrilled to have crossed the Rs 230 crore revenue mark this financial year. It is a testament to our commitment to innovation, quality, and customer satisfaction. With our upcoming plans, we aim to clock our revenue to 500 crore by 2025-2026. Our expansion roadmap through a combination of widening product portfolio, technology and geography shall drive our growth,” said Ashok Rajpal, Founder and Director of Ambrane.
Ambrane products are currently available at leading retail stores including Reliance Digital, Croma, Spencer’s, Vijay Sales, Sangeeta, Go Mobile, Walmart, etc. PTI