Akamai sees internet traffic growth easing to pre-COVID levels in 2021

After a lockdown-fueled spike in 2020, world internet traffic growth is probably going to ease to pre-pandemic levels in 2021, Akamai Technologies Inc. has mentioned.

And whereas numerous modifications—desire for e-commerce and distant working—might turn into everlasting, total internet traffic growth would stabilise, Tom Leighton, chief govt on the world content material supply community instructed ET. “Our business was geared to supporting this, and we have accelerated our efforts,” he mentioned.

But whilst issues begin to normalise subsequent 12 months, Leighton expects newer areas to drive growth in internet traffic. Remote studying will get extra well-liked, as will on-line collaboration, he mentioned. “Things we are seeing now will become much more permanent. For instance, It will be a long time before you have 1,000 people packed into a room for a marketing event,” mentioned Leighton.

In 2020, the Cambridge, Massachusetts-based firm added 100 terabytes of capability per second, and can proceed to make investments in supplementing this capability and growing efficiency. Cyber safety is one other necessary focus space for the corporate because it sees a rise in cyber threats globally.

“India is one of our fastest growing countries. We are continuing to grow our capabilities and presence, and will be adding more people too,” Leighton mentioned.

The Asia Pacific-Japan area was Akamai’s quickest rising market even earlier than the pandemic and continues to stay so. India is a vital market, with an growing buyer base and its largest world workplace. The nation homes about 2,000 workers, or 1 / 4 of the corporate’s complete workforce throughout features.

“All our development teams have contingents here — from making servers more efficient, improving performance, security and network operations centres,” mentioned Leighton. “India is a fundamental location for us. It plays a lot of roles — it has a growing customer base, global sales and support, core operations and network deployment are managed here and products are developed here.” Latest News Live