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Airtel keeps an eye on the profit

Airtel is charting its own course in the telecom sector despite being the second largest player. Where industry leader Reliance Jio wants to lure customers as much as its seamless network can handle, Bharti Airtel is focused on getting more bang for its buck.

And, investors love it!

Shares of the second-largest telecom operator in the company surged over 4 per cent as it announced new tariff plans for its post-paid customers, which will effectively lead to a 30-40 per cent rise in tariffs.

The hike in the post-paid segment, which contributed upwards of 25 per cent to sales, will help improve the Arpu for Airtel even if it comes at the cost of losing a few customers. Airtel is currently leading Reliance Jio in terms of profitability, and the New Delhi-based company intends to keep things that way. Breakout Investor

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