While it is the hottest buzzword of 2018, Google has been plugging AI for longer than most, arguably creating a global leadership position which few can compete with. The AI exploits date back to 2014 with Google’s acquisition of Deepmind, an organization which underpins a huge amount of success in the area, though Pie looks like it is AI-ed up to its virtual eyes.
“The latest release of Android is here! And it comes with a heaping helping of artificial intelligence baked in to make your phone smarter, simpler and more tailored to you,” said Sameer Samat, VP of Product Management for Android & Google Play on the company blog. “Today we’re officially introducing Android 9 Pie.
“We’ve built Android 9 to learn from you—and work better for you—the more you use it. From predicting your next task so you can jump right into the action you want to take, to prioritizing battery power for the apps you use most, to helping you disconnect from your phone at the end of the day, Android 9 adapts to your life and the ways you like to use your phone.”
This is the AI dream which we have all been promised, but the industry has largely failed to deliver to date; genuine personalisation. Whether Google can live up to the bold promises remains to be seen, but the world is changing in the right way.
For AI to be moderately successful in terms of personalisation and acting in an intuitive manner, the assistant has to be used. It’s all about data which is local and specific to the user, allowing the power of machine learning technology to adapt platforms and services. The last couple of months have seen users become more accustomed and comfortable with the idea, which sets the scene for the reality which has been built up in our minds.
There are of course the more complicated aspects of the AI, such as predicting your next task or managing diaries, but the simpler ideas are the ones which users might find the most useful in the first instance. Adaptive battery performance, or adaptive screen brightness are two features which will improve the performance of devices. Users might not even know any changes have taken place, but there is the potential to enhance the digital experience.
Of course, adapting the experience to the individual user is the image of AI which we have in our minds, and Google claims this is now possible. App Actions uses context and displays to predict what apps the user might want to use next, such as a news app is the smartphone detects you are on the way to the tube at 8am on a Tuesday morning. It might not be a gamechanger, but incremental steps forward are perfect when introducing new ideas, which could be deemed potentially intrusive by some.
Simplicity is the idea for the AI, and this has been rolled out throughout the display as well. With devices changing, Android needed to adapt as well, and soon enough navigating between screens, or searching for apps will become simpler. While we only have Google’s word to take on how good the operating system is right now, we do like the look of it. The Android team do tend to strike the right balance between usability and experience very well, and this looks to be the same.
First and foremost the update will be rolled out to Pixel devices, though devices that participated in the Beta program (Sony Mobile, Xiaomi, HMD Global, Oppo, Vivo, OnePlus and Essential) will get the Pie treatment towards the end of the year. – Telecoms