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Adieu 2022! Athreya K Prasad

“In 2022, the smartphone market in India declined, driven by market uncertainties and supply chain complexities. Weakening demand and increasing device prices negatively impacted festive buying as well. However, in 2023, the smartphone market is expected to see a steady rise in distribution and sales globally, with 5G-enabled devices expected to make up a significant share of electronics distribution.

With a presence of about two decades in the mobility business, Redington has been part of the evolution of this category in India from a nascent stage. Its mobility business offers a portfolio of world-class brands and products including Smartphones, Wearables, and accessories. It partners with the best of brands and is instrumental in evolving several GTMs in association with its brand partners. It integrates multiple Omni channel touch points to provide end customers a seamless consumer experience, with no technology friction, in terms of buying, payments and timed delivery.

However, with such opportunities comes the challenge of the lightning speed of innovation and its subsequent delay in adoption causing Technology Friction. Redington Limited has identified this gap and is aiming to reduce this friction between what the customer wants and its availability. Integrating omni-channel touch points is one such effort that will provide end customers a seamless consumer experience, in terms of buying, payments and timed-delivery and thereby, reducing technology friction for its customers.”

Athreya K Prasad, Group Head- AMG, Redington Limited

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