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5G: Significant shift in how telco operators engage with customers

Telco operators typically seek to pack their networks with as many customers as possible, while other sectors, such as airlines and hotels, occasionally leave space open. These empty seats and rooms may present as lost opportunities, but, in fact, they are inevitable by-products of yield management: an approach to price optimisation that telcos have been unable to pursue during the 3G and 4G eras.

The rise of 5G, however, has the potential to change that – paving the way for a significant shift in how telcos engage with customers. As the industry confronts a surge in network traffic volume, a massive proliferation of connected devices, and a future built around widespread automation and augmented reality, carriers are facing a new opportunity to charge customers.

Operators have already identified the enormous value that 5G core can bring in the B2B arena, and on this basis, the 5G revolution is already under way. In the B2C market, however, the value proposition of 5G remains murky.

While 5G boasts dramatic improvements in specific areas – the technology can vastly improve the gaming experience, for example, by reducing lag time, and it can allow people to stream high-quality video from just about anywhere – there is currently no 5G use case compelling enough to transform the everyday consumer’s life. Potential ‘killer apps’ may emerge, prompting large swaths of customers to pay extra for supercharged connectivity. NewsKoo

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