Ruchir Talati , Marketing Manager-Telecom , Matrix Comsec

The telecom industry has experienced phenomenal changes in a short span of time. With Unified Communication, IP-based communications and IoT knocking the doors of the telecom society, PSTN lines and analog extensions are moving towards the end of their lifespans.

Well, businesses are also turning out to be as dynamic as the telecom industry. Gone are the days when enterprises were defined with placement of different cubicles under a single roof. A single employee performing diversified roles, use of multiple communication tools and increase in the number of mobile employees is leading to communication gaps and connectivity issues.

To overcome these hurdles, businesses need to remain updated with all the communication trends and show the readiness to embrace these changes. As the communication domain is concerned, there are many more innovations that the corporate world is yet to witness.

Enterprise mobility will soon become the mainstream strategy. Ease of connecting with the mobile employees with a single number, accessing real-time information and sending instant messages to the employees regardless of their location will not be a luxury but a necessity. Even employees will be keen to use tablets and smartphones over laptops and PCs, making it necessary for the businesses to ensure availability of all the critical information and other functionalities on these handheld devices.

Real-time communication – a quality form business communication will be an integral part of the enterprise mobility strategy. In the near future, real-time communication will make communication ubiquitous thus device-independent.

With high-speed Internet and appropriate bandwidth, businesses will use social media as a word of mouth. Going social will become imperative and the platforms will be utilized to build a strong network with the employees, partners and customers. Modern marketers will use the platforms to improve brand visibility and keep the target audience constantly updated of the latest innovations, product launches and more.

No matter how far the technology has evolved and how intuitive the chat and instant messaging (IM) have become, face-to-face discussion will never lose its effectiveness. Enterprises understand this fact and are getting infrastructurally ready to reap the benefits of video conferencing. The traditional huge-screen projectors will be replaced by the high-end smartphones and tablets for video conferencing.

Since there are many innovations for the communication domain and with businesses going compact, enterprises will look for communication solutions that offer all these on a single platform. Matrix understands these concerns of businesses and is constantly designing and delivering products to cater to the evolving needs. The Unified Communication Server-Matrix SARVAM UCS-is tailored on the same lines.

Engineered on the four pillars of Communication, Collaboration, Messaging and Mobility, the solution addresses the present as well as the future communication requirements of modern businesses. With IP at core and collaborative features, such as facility to call the email contacts from the Outlook screen using UC Clients, Click to Call, Audio Conferencing, Presence Sharing and Single Number Reach, Matrix SARVAM UCS is eliminating communication bottlenecks.

Judging the future communication needs of modern businesses, Matrix DSIR (Department of Science and Industrial Research) recognized R&D is continuously working to add new-age technology requirements to our fold. Our zeal to innovate and make a difference is based on "substance". We try to add substance in everything we do-product design, software, manufacturing, marketing, sales and support. The substance-packed products with strong presence of 500+ partners across the globe give us an edge over the competitors.


 

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