Ram Prasad Mamidi, CIO, Tata Teleservices Limited
Enterprises all around the world are strategically planning to deploy new innovations in their businesses, keeping in mind the industry trends that are being adopted. There is a deliberate intake of new technology solutions that suit specific needs and help them make decisions that could affect the future of the industry while at the same time keeping the operational costs to the minimum. Year 2016 especially saw an upsurge of a lot of new and innovative technologies introduced in the country with the promise of a positive impact on the overall ecosystem in the coming year.
Listed below are some of the top IT trends that we see gaining momentum in 2017:
- Big Data Analytics: In the year 2016, big data analytics saw momentum and its impact started proliferating into the workings of enterprises. With personalization becoming the most important element in customer management and loyalty, big data analytics is expected to further grow and have huge impact on fundamental working of businesses. Several businesses enter into the big data space without a thorough understanding of business requirements, goals, and data policies, leading to wastage of valuable resources and the insights. There is a need for more big data specialists to help effectively run and manage implementation across functions.
- Digitization of Life and Work Styles: Individuals all over the world are gradually going the digital way and merging lifestyles when it comes to personal and professional lives. Technologies such as mobile, Internet, and cloud are being adopted at a rapid pace to bridge the gap between the two. With our government leading the way to a Digital India, the focus of this initiative would be on improving quality of life. With a focus on developing applications that are easy to use for a larger set of audiences in the country, digitization holds the greatest potential to have an impact on our economy
- Bring Your Own Device (BYOD): Today's workforce values flexibility more than anything. To support BYOD, organizations are adopting a comprehensive set of solutions, which address challenges in security, network, and collaboration. These solutions provide convenience and collaboration to new generation of professionals who prefer to be connected round the clock and beyond geographical boundaries. BYOD has constantly emerged as a powerful tool, which enables organizations increase their profitability.
- Mobile Internet: With around 2.5 billion Internet users today present globally, majority of this growth number is attributed to Asia, which also contributes to almost 45 percent of the entire world's Internet user population. With smartphone manufacturing units on the rise, India has become one of the fastest-growing smartphone markets in the world, which largely contributes to a high mobile Internet consumption. With progression in the industry, this trend is most likely to gain faster momentum in India.
- Social Media: India has over 100 million active Facebook accounts, and more than 50 million use WhatsApp on a regular basis. Judging from the numbers, there has been a remarkable boom in the social media industry over a short span of time. It has also been observed that up to 80 percent of small businesses use social media for all their branding and marketing needs, whereas almost 99 percent of global brands have presence on social media. No doubt social media has opened a motley of opportunities, but with increasing amount of cyber security threats, individuals as well as enterprises will have to be careful of the solutions that they choose in order to prevent hazards like identity theft, cyber stalking, and phishing.
The above-listed trends from an industry point of view are on top of every CIO's list to look forward to in the coming year. Adoption of the same will enable CIOs to collaboratively work with their employees and peers and third parties to extract the best results for their organizations.