On the current scenario of the market for mobile phones

India is one of the fastest growing telecom markets in the world. The Indian market has seen continuous growth in the last few quarters. 2009 is going to be the year of dynamism for the Indian mobile consumer when mobitainment will be the key differentiator for services offered. In the midst of all this, the mobile phone will get more converged performing multiple tasks simultaneously; the features and applications will become more sophisticated getting consumers more networked in the virtual world; value for money will continue to be a challenge for handset manufacturers.

The internet has changed the way people talk, interact, and behave. Social networking has become a way of life and the mobile phone has become the single communication device with multiple functionalities. We believe this trend will grow further with the mobile phone becoming more integral to our everyday lives. Consumers will continue to be more and more connected and demanding more and more specialized or personalized services. The key differentiator, however, will be the quality of experience.

On green initiatives taken by your company with regard to the obsolete technology/ mobile phones

As a responsible corporate citizen, Motorola is committed to the safety of our people and the protection of the environment. One of the many initiatives is the‚ 'ECOMOTO Takeback' program. This program is designed to be very simple and convenient for the consumers. When a Motorola product reaches end of life, the consumer needs to drop the product into an ECOMOTO Takeback bin.

On the USP of your products (including after sales services provided)

We believe technology is a key enabler and at Motorola, it has always been our endeavor to address the emerging needs of aspiring Indian consumers, for whom affordability and features are essential, without compromising on style and design. Motorola spends a lot of time researching people's behaviour and exploring how they interact with their phone to design innovative and feature-rich mobile phones. Today, we have a wide range of phones catering to diverse needs of the Indian consumer.

On market, technology, and price trends in the mobile phone market in India

India is one of the fastest growing telecom markets in the world today. Motorola is very excited about the India opportunity. The Indian consumer has evolved to a level where the mobile phone has become an extension of his/her self-expression and personality. As a result, to one customer segment, features and applications along with a 'cool' form factor play a pivotal role in the purchase decision. On the other hand, we have an entry-level consumer for whom affordability is a key determinant even though he is also an aspiring Indian. Then we have the youth segment which is primarily driven by music and multimedia features and of course we also have the luxury segment. We are focused on bringing exciting products with incredible features for the Indian consumer across categories and price segments. We believe the Indian consumer is interested in being 'connected'.

On your company's marketing plans and initiatives

We continue to advertise for our products in the local market as and when we launch products. Jaina Marketing Appliances is our recently appointed national distributor for India. Jaina Marketing has a robust distribution network spanning more than 1,000 cities across the country.