MFDs are fast becoming a preferred option for enterprises as compared to stand alone devices because of their ability to run multiple functions

On the current scenario of the MFD market

Today, MFDs have become one-stop-shop for all your document needs. They are a communication hub for networked offices. MFDs are fast becoming a preferred option for enterprises of all sizes as compared to stand alone devices. The basic reason is their ability to run various functions like printing, scanning, copying, faxing on a single platform. The MFDs market saw a decline in Q4, 2008. This was a result of inventory correction across the channel community.

On the growth drivers of the Indian MFD market

As this market matures, color laser MFDs are going to become extremely popular as they will provide customers color solutions at effective price points. Another factor that is expected to drive the adoption of these laser MFDs is their ability to deliver customized application based on the individual document management work flow requirements of customers/ business verticals.

On the market and technology trends in the MFD market

An uncertain economic environment that has emerged as a result of the global economic downturn has forced companies to have a more cautious approach toward new investments/ technologies. The printing market will see "softness" in orders from big customers. It will also see an increase in the solution selling approach.

If you cut out the market downturn, document management market is today every business's necessity and will continue to grow at a considerable pace, throwing at us innovative demands and requirements, constantly pushing us to outperform.

On the impact of the slowdown on the market

The economic recession has seen a decline in the global IT spending budgets. The credit crunch across organizations is causing companies to cut back on all forms of capital investments. This will, in turn, impact the business of the IT companies across the world. However, we believe, that this is good news for the Indian market. The Indian economy would have become more cost-efficient by the time the world economy begins to grow again.

On the key challenges faced by the players in India

The key challenge faced by the players in India is the credit crunch which has happened as a result of the global economic downturn. This has impacted the business as companies are now taking longer than usual to make buying decisions. CTOs have a major responsibility of reducing the number of devices and increasing cost efficiencies in respective businesses.

On the future of MFD market in India

We have some positive expectations from the market and the MFD market is expected to grow in a big way. There might be some impact as a result of the economic slowdown, but the market will continue to grow in the long run. The next few years will see growing acceptance of color MFDs with color being offered at competitive price points. The coming days will also see a rise in the adoption of wide format printers (based on LED technology) owing to its compelling business value proposition of 60 percent cost savings when compared to inkjet.