Customers are looking at unified communications to improve their business processes which results in higher revenues and profits.

VoIP, in India is a unique market especially to services offering price advantages to users. The top Indian enterprises are bridging the gap of market understanding and capturing any possibility. VoIP is growing at a phenomenal rate globally and is picking up in the Indian market.

On the growth drivers of the Indian voice solutions market

• Increase in adoption of converged networks by corporates
• Fall in communications costs (local and International) through other devices (landlines, mobiles etc.)
• Increase of traffic minutes within and from India.

On the market and technology trends in the voice solutions market

IP-based voice is today universally regarded as the future of telecommunications. Today, we use multiple devices for business communication like desk phone in the office, mobile phone, radio, IM, email, etc. while each of these devices have their usefulness but it adds more complexity for users and therefore communication chaos.

Today, customers are looking at unified communications to solve the communication chaos by integrating their various communication systems with their business applications to improve their business processes. These improved business processes lead to higher productivity for employees and greater customer satisfaction which in turn results in higher revenues and profits.

On the impact of the slowdown on the market

The slow down has affected us just as it has affected the larger economy. There is a liquidity crunch and companies are cutting back on spending. This is an opportunity for forward looking organizations to invest in technologies that help them further reduce cost or increase productivity.

On the key demand verticals

Although IP is being accepted as the next wave in communication across all enterprise segments, some of the key industries that are first movers include IT/ITeS, BFSI, government, and manufacturing. Best suited for multi-location industries, VoIP is being deployed in IT services and BPO companies, manufacturing, telecom service providers, banking, and financial services companies. SMBs are increasingly adopting IP telephony as it helps them improve their bottom line and increase revenues.

On major policies or regulatory issues that are affecting the growth of the market

In India, the biggest challenges that impede growth are the regulatory restrictions imposed by the Indian government and interoperability issues that result from a lack of standardization. However, with the adoption of standard protocol such as "SIP" in the call control engine organizations can integrate their legacy or hybrid systems with Cisco IPT solutions thereby preserving their investment.

On the future of voice solutions market in India

The future of voice solutions market is definitely bright. Global markets are growing at a phenomenal rate. India phone market will soon emerge as the second largest market in APAC after China.