"Markets will improve on revival of the economy, demand will be generated across sectors, and more energy efficient products will be required."

On the current scenario of the UPS market

The UPS market is dependent on various sectors in the economy. Due to deceleration in the demand there has been a decline observed but the market has performed satisfactorily to our expectations.

On the growth drivers of the Indian UPS market

The Indian UPS market is mainly driven by sectors like telecom, power, oil and gas, manufacturing, BFSI, retail, consumers, government, infrastructure, etc. There is also a gap between power supplied and demand in the market, which fuels the demand for power management solutions. The quality of power and conditioning of power further drives the demand for power 
management.

On the market and technology trends in the UPS market

The UPS market is a dynamic market due to the mix of players operating and short life cycles of products due to high innovation. Technologies pertaining to energy efficiency, environment protection, renewable energy etc., are on the radar of all organizations.

On the impact of the slowdown on the market

The slowdown, as mentioned is observed across some sectors which have led to a decrease in demand, but other sectors have maintained the momentum and hence markets have been satisfactory. The slowdown has realigned focus among companies and induced the drive to develop highly customizable and innovative solutions for customers.

On key demand verticals

The demand is generated across verticals like telecom, power, oil and gas, government, IT/ITeS, and 
services.

On the key challenges faced by the players in India

Some major challengles include:

• Market has high percentage of unorganized and regional players
• Low penetration in the market due to lack of awareness among customers
• Entry barrier in industry is very low

On the future the UPS market in India

Markets will improve on revival of the economy, demand will be generated across sectors, and more energy efficient products will be required. There will be an increased focus on environment friendly products and high precision innovative products will be required by industries.