Mobile Theater- Video and audio compression software, which runs both MPEG-4 and H.264, among other popular digital video/audio coding formats, tailored specifically for handset users.

MediaTek's Mobile Theater is a video and audio compression software tailored specifically for handset users. The software runs both MPEG-4 and H.264, among other popular digital video/audio coding formats. With this feature support, digital or audio files can be easily stored up to 50 film clips on a 2 GB T-card.

Features and Benefits

• Mobile Theater optimizes subtitle crispness and sound quality parameters to ensure that compressed video/audio files retain high fidelity.
• It solves the problem of video or audio files taking up excessive memory space in handset devices.
• The software improves the image and sound quality of compressed files during playback.
• MediaTek's full range of handset solutions, including the MT6252, all run Mobile Theater, which means even more handset users can now enjoy high quality movies on the go.
• MediaTek Mobile Theater runs both MPEG-4 and H.264, among other popular digital coding formats.
• Files compressed by Mobile Theater will play on almost any brand of feature phone including Micromax, Spice, Karbonn, Lava, Maxx, Videocon, Onida, Intex, and Lemon phones.
• Mobile Theater also ensures that compressed files retain the high fidelity of the original, uncompressed files.
• During file compression, standard audio and video parameters have been optimized, giving users both AAC sound quality and crisp and clear subtitles, while keeping file distortion to the minimum.
• Mobile Theater software also supports 2D/3D content switching.
• MediaTek's Mobile Theater offers advanced features for the feature phones without any additional cost.

According to the Indian research company Tavess' report, the mobile entertainment industry in India is witnessing significant growth and will reach Rs. 23,520 crore (USD 4.9 billion) by 2015. Mobile entertainment has a huge potential in India and the current localization of mobile entertainment content is driving the industry in the right direction, bringing in greater usability of content. Mobile music will continue to dominate mobile entertainment services landscape with significant growth potential presented by mobile video and TV. With regard to mobile handset manufacturers, MediaTek's Mobile Theater audio-video compression software can help them further enhance the competitiveness of their products in the Indian market, which is currently seeing rapid growth of video and audio consumption on mobile handset devices.

There is great demand in India for feature phones that support rich audio and visual applications. MediaTek's Mobile Theatre software takes full account of the features that users are looking for. Starting from user experience, this software helps create end-user products that are more competitive in the marketplace. India's major handset brand names including, Micromax, Spice, Karbonn, Lava, Maxx, Videocon, Onida, Intex, Lemon, have embraced MediaTek's Mobile Theater.

MediaTek Inc. also offers cutting-edge SOC system solutions for wireless communications, high-definition TV, optical storage, and DVD and Blu-ray products.